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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/01/supermarket-predicts-nordic-flavour.jpg"><img class="alignnone size-full" title="Britain's food tastes are expected to go Nordic this year, Waitrose predicts" src="http://londonglossy.com/wp-content/uploads/2011/01/min-supermarket-predicts-nordic-flavour.jpg" alt="Britain's food tastes are expected to go Nordic this year, Waitrose predicts"/></a></p>
<p>Britain&#8217;s food tastes are expected to go Nordic this year, a leading supermarket has predicted.</p>
<p>Herrings and Vasterbottensost cheese are expected to be at the forefront of the foods tickling consumers&#8217; tastebuds, a survey for Waitrose has claimed.</p>
<p>As a result the supermarket is to run Scandinavian food trials at a number of stores.</p>
<p>Traditional Nordic products such as herring, smoked fish and lingonberry jam will increasingly be on British shopping lists, Waitrose said.</p>
<p>Denmark&#8217;s Noma restaurant helped put Scandinavian food on the culinary map when it scooped the world&#8217;s best restaurant award last year.</p>
<p>The independent trends report, Food Watching, for Waitrose, said the simplicity of light Nordic cuisine together with its use of pared-down, high quality ingredients were its main attractions.</p>
<p>Waitrose executive chef Neil Nugent said: &#8220;Scandinavian food is now being discovered for its simple, clean flavours.</p>
<p>&#8220;I think this will eventually become part of the repertoire of foods that Britons eat and some products could be a future food staple, such as Vasterbottensost cheese which could become as popular as Edam.&#8221;</p>
<p>John Lewis Foodhalls from Waitrose on London&#8217;s Oxford Street and at Bluewater in Kent are backing this trend by hosting Swedish food trials from tomorrow.</p>
<p>Customers will have the chance to taste and buy a range of products such as Vasterbottensost cheese, Leksandsbrod crispbread, Swedish Kitchen organic meatballs and lingonberry jam.</p>
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