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		</div><p>The days of having to peel a label off your piece of fruit or veg could soon be over thanks to an experiment by a Swedish supermarket.</p>
<p>ICA has started placing laser marks instead of labels on organic avocados and sweet potatoes. This is a process that uses low-energy carbon dioxide lasers to remove the pigment from the outer skins of fruits and vegetables, creating tattoo-like patterns.</p>
<p>It means the information normally on a label – the product’s name, country of origin and code number – is branded on to the produce not dissimilar to the way hot irons brand cattle.</p>
<p><a href="http://londonglossy.com/wp-content/uploads/2017/02/IMG_0871.jpg"><img src="http://londonglossy.com/wp-content/uploads/2017/02/IMG_0871.jpg" alt="" width="600" height="450" class="aligncenter size-full wp-image-107222" /></a></p>
<p>So why is ICA trying this out? Well, if successful, it would cut down on the amount of stickers and packaging used to identify its organic produce.<br />
The supermarket chain has 1,350 stores across Sweden so, yep, that’s a lot of fruit and veg that wouldn’t have labels on any more.</p>
<p>Avocados and sweet potatoes have been picked to test the “natural branding” first because their peels are not typically eaten, plus they have a tendency to shed the stickers normally used to brand produce.</p>
<p>Next up for the laser marks could be melons. The supermarket will also try it on items with consumable skins and see how customers react to this.</p>
<p>Peter Hagg, the chain’s senior manager for fruits and vegetables, said the lasering has no negative effects on the fruit and veg.</p>
<p>“It’s very delicate. Because the mark is not going through the skin in any way, it doesn’t affect the quality or taste of the product,” he said.</p>
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