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		</div><p>Ted Baker has dumped Debenhams for high street rival Next as its fashion partner for selling its children’s range of clothing and accessories.</p>
<p>Bosses at the fashion chain revealed its Baker range will be designed in collaboration with Next, with the first collection hitting shelves next spring.</p>
<p>The decision to leave Debenhams comes less than a week after the department store unveiled its new chief executive, Stefaan Vansteenkiste, who will start his attempt to turn around the retailer after it went bust earlier in the year.</p>
<p>Debenhams will continue to sell Ted Baker lingerie but the childrenswear ranges will go when the relationship formally ends on February 29.</p>
<p>Lindsay Page, Ted Baker chief executive, said: <i>“Product licensing is a proven and highly successful pillar of Ted Baker’s strategy to expand as a global lifestyle brand.”</i></p>
<p>Analysts welcomed the decision, despite Ted Baker saying the deal will not immediately boost profits significantly.</p>
<p>Retail analysts at Liberum pointed out that the licensing business for Ted Baker has been particularly strong in recent years, accounting for 30% of profits.</p>
<p>They added: <i>“We believe the new agreement significantly de-risks Ted’s childrenswear business.</i></p>
<p><i>“Switching to Next brings in an ambitious new partner, with a strong balance sheet and the capacity to properly invest behind the product.”</i></p>
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