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		</div><p>TikTok users will soon be able to buy items directly through the short videos on the app – something they had only been able to do through ads until now.</p>
<p>Canadian e-commerce company Shopify said businesses will be able to add a shopping tab to their TikTok profiles to create a “mini-storefront” that links directly to their online store for checkout.</p>
<p>The shopping tool, which is still being tested, is available to merchants in the US, the UK and Canada, and will roll out to more regions in the coming months.</p>
<p>Shopify already had a deal with TikTok that let merchants create “shoppable” video ads that drive customers to online stores.</p>
<figure id="attachment_169873" aria-describedby="caption-attachment-169873" style="width: 181px" class="wp-caption alignleft"><img src="https://londonglossy.com/wp-content/uploads/2021/08/32B13E24-D2FC-47FA-A3BC-6C6B0FF99C64-181x300.jpeg" alt="" width="181" height="300" class="size-medium wp-image-169873" /><figcaption id="caption-attachment-169873" class="wp-caption-text">Kylie Jenner is among the first merchants to participate in the programme</figcaption></figure>
<p>ByteDance, the Beijing-based company that owns TikTok, already runs a thriving social media marketplace on Douyin, its twin video app for the Chinese market.</p>
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<p>Buying products through social media websites is not yet as common in the US, though Pinterest and Facebook-owned Instagram have made some inroads.</p>
<p>Reality star Kylie Jenner is among the first merchants to participate in the programme by selling her skincare and cosmetics line through TikTok.</p>
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