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		</div><p>TikTok has rolled out updated rules and standards for content and users as it faces increasing pressure from western authorities over concerns that material on the Chinese-owned video-sharing app could be used to push false information.</p>
<p>The company released a reorganised set of community guidelines that include eight principles to guide content moderation decisions.</p>
<p>“These principles are based on our commitment to uphold human rights and aligned with international legal frameworks,” said Julie de Bailliencourt, TikTok’s global head of product policy.</p>
<p>She said TikTok strives to be fair, to protect human dignity and to balance freedom of expression with preventing harm.</p>
<p>The Chinese-owned app has come under fire in the US, Europe and Asia-Pacific, where a growing number of governments have banned TikTok from devices used for official business over worries it poses risks to cybersecurity and data privacy or could be used to push pro-Beijing narratives and misinformation.</p>
<p>There is no evidence to suggest this has happened or that TikTok has handed user data to the Chinese government, as some of its critics have argued it would do.</p>
<p>Chief executive Shou Zi Chew is scheduled to appear on Thursday before the US Congress, where he will be grilled about the company’s privacy and data-security practices and relationship with the Chinese government.</p>
<p>The guidelines, which take effect on April 21, were repackaged from TikTok’s existing rules with extra details and explanations.</p>
<p>Among the more significant changes are additional details about its restrictions on deepfakes, also known as synthetic media created by artificial intelligence technology.</p>
<p>TikTok more clearly spells out its policy, saying all deepfakes or manipulated content that show realistic scenes must be labelled to indicate they are fake or altered in some way.</p>
<p>The app had previously banned deepfakes that mislead viewers about real-world events and cause harm. Its updated guidelines say deepfakes of private figures and young people are also not allowed.</p>
<p>Deepfakes of public figures are OK in certain contexts, such as for artistic or educational content, but not for political or commercial endorsements.</p>
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