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		</div><p><strong>On Tuesday morning, ASOS customers across the UK received a pop-up push notification from the ASOS app written by cyber attackers trying to defraud the company. ASOS customers received a push notification just before 10am, saying the online retailer had been hacked.</strong></p>
<p>The message read:</p>
<p> &#8220;Dear ASOS DPO and IT, we have fully compromised the snowflake instance. Engage with us or we&#8230;&#8221; It then shared a chat link for ASOS to contact the attackers. DPO means data protection officer.</p>
<p>The notification was reportedly headed &#8220;HACKED&#8221;. The message is aimed at ASOS staff, not shoppers, but it landed on customers&#8217; phones. Users shared screenshots and reacted with shock. Some pointed to Snowflake, the cloud data platform, being named as the target. Others said it looks like another data leak.</p>
<p>Though the alleged hackers claimed they &#8220;compromised&#8221; Snowflake, a cloud platform used to store, process and analyse data, but the firm later said it had found &#8220;no compromise&#8221; of its platform.</p>
<p><strong>What we know presently:</p>
<p>&#8211; ASOS shares fell more than 10%, with one report saying 11%, after the message went out<br />
&#8211; The alert reached UK app users on Tuesday morning<br />
&#8211; The attackers claim the Snowflake instance is &#8220;fully compromised&#8221;</strong></p>
<p>ASOS has not confirmed the breach or the attribution, and it is unclear what data, if any, was taken.</p>
<p>ASOS was criticised for only responding to the alleged hack more than five hours after the notification was sent, with experts saying this could have damaged customer trust. The push notification sent by the alleged hackers also included a link to a Telegram channel called the Xuanye group gateway.</p>
<p>On the channel, the group later said payment information was &#8220;not affected&#8221; and claimed customer information was &#8220;safe on our server&#8221;.</p>
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