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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2010/11/City-10-1.jpg"><img class="alignnone size-full wp-image-344" title="Asos initiative 'must drive sales'" src="http://londonglossy.com/wp-content/uploads/2010/11/City-10-1.jpg" alt="Asos initiative 'must drive sales'" width="200" height="200" /></a></p>
<p>Online fashion retailer Asos has said it hoped a new feature allowing smaller, independent designers to sell through its website will help it build on a strong run of sales.</p>
<p>The company said the &#8220;Asos Marketplace&#8221; initiative &#8211; allowing small boutiques to sell their fashion products to Asos customers &#8211; should boost traffic to its site and drive further sales when it is launched before Christmas.</p>
<p>It said another new feature &#8211; Fashion Finder &#8211; which allows customers to search for brands the company does not ordinarily sell, and a more rapid expansion in overseas markets, will also boost performance.</p>
<p>The company posted a 59% surge in pre-tax profits to £7 million in the six months to September 30, with a 50% rise in retail sales to £131 million, within which UK retail sales were up 26% to £82 million.</p>
<p>International retail sales jumped from £22.3 million to £49 million in the period, and now account for 37% of total retail sales, up from 25% for the same period last year.</p>
<p>Asos has launched French and German language websites since the end of the period, following a US site launch in September. The firm said it now planned to launch further country-specific websites at a faster pace.</p>
<p>It also launched a mobile site for use on Blackberrys and iPhones.</p>
<p>Chief executive Nick Robertson said the company was positive about the outlook and expected full-year results to be in line with market expectations.</p>
<p>He said: &#8220;In anticipation of continued strong growth, we have maintained our programme of investment, specifically around resource, logistics and our technical capabilities.&#8221;</p>
<p>The company, which offers 40,000 product lines aimed at 16 to 34-year-olds, now ships to 195 countries and employs 1,161 staff.</p>
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