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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/01/asos-boosted-by-overseas-demand.jpg"><img class="alignnone size-full" title="ASOS chief executive Nick Robertson said the online retailer will increase its overseas reach this year" src="http://londonglossy.com/wp-content/uploads/2011/01/min-asos-boosted-by-overseas-demand.jpg" alt="ASOS chief executive Nick Robertson said the online retailer will increase its overseas reach this year"/></a></p>
<p>Online fashion retailer ASOS said sales soared 59% in the Christmas quarter thanks to a record performance from its international arm.</p>
<p>The group reported a 156% surge in overseas sales to £43.7 million for the final three months of 2010, which helped offset an increasing trend for slower growth in the UK.</p>
<p>Sales in the UK improved on the previous three months, at 23% up from 20%, but were held back by delivery challenges caused by the pre-Christmas snow.</p>
<p>ASOS &#8211; which stands for As Seen On Screen &#8211; had to bring forward UK delivery deadlines by three days due to the weather, which analysts at Numis Securities estimate could have cost the firm around £5 million in lost sales.</p>
<p>Chief executive Nick Robertson said the impact would be &#8220;non material&#8221; on overall group results.</p>
<p>Sales grew 267% in America after it launched a dedicated website at the end of September with sites following soon after in France and Germany, helping European growth rocket to 102%.</p>
<p>Mr Robertson said the group would open another &#8220;handful&#8221; of sites this year worldwide, but did not reveal in which countries. He added the group would be &#8220;upping the ante&#8221; with marketing efforts in areas where it had recently launched dedicated sites.</p>
<p>Overseas sales now account for around 40% of turnover, up from 28% in its last financial year. This is helping make up for a maturing UK market, which is also a tough battleground amid increasing online competition from mainstream retailers.</p>
<p>Analysts at Investec Securities said the growth in the UK was below their expectations for the festive season, although partly accounted for by the weather. They added: &#8220;This performance looks to be broadly in line with UK market growth, as ASOS &#8216;normalises&#8217; and high street fashion competitors boost their online representation.&#8221;</p>
<p>ASOS is looking to support UK sales through new ventures, including a Facebook shop at the end of this month. Mr Robertson said: &#8220;Our customers spend a lot of time on Facebook and this will allow them to shop at ASOS without having to leave the site.&#8221;</p>
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