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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/01/jamie-rustles-up-record-book-sales.jpg"><img class="alignnone size-full" title="Strong demand for Jamie Oliver's 30-Minute Meals book helped boost Penguin's results" src="http://londonglossy.com/wp-content/uploads/2011/01/min-jamie-rustles-up-record-book-sales.jpg" alt="Strong demand for Jamie Oliver's 30-Minute Meals book helped boost Penguin's results"/></a></p>
<p>Record-breaking sales of Jamie Oliver&#8217;s latest cook book have helped publisher Penguin to its best financial performance.</p>
<p>The publisher&#8217;s owner Pearson said Penguin will report record sales and profits for 2010 partly as a result of strong demand for Jamie&#8217;s 30-Minute Meals, which is the fastest-selling non-fiction book and has shifted more than one million copies.</p>
<p>Pearson upgraded its profits forecast for the group including Penguin for the third time in the past half-year. It expects underlying profits to rise by around 20% to £850 million in 2010.</p>
<p>It also owns the Financial Times, which is set to report substantial underlying profits growth after advertising revenues rebounded and subscriptions remained resilient.</p>
<p>Chief executive Marjorie Scardino said: &#8220;For the third successive year, our growth is vigorous even though market conditions have been anaemic.</p>
<p>&#8220;We are on the right road and set out on 2011 with confidence that we will have another good year.&#8221;</p>
<p>The group, which also owns a 50% stake in the Economist magazine, said its North American business continued to grow its market share and its international education business reported a strong final quarter of 2010.</p>
<p>Other Penguin books that have sold well over the key Christmas trading period included The Fry Chronicles by Stephen Fry, Life &#038; Laughing by Michael McIntyre and Dead Or Alive by Tom Clancy.</p>
<p>Penguin has benefited from soaring sales of digital &#8220;ebooks&#8221;, which increased three-fold in the first three quarters of the year, helping to offset tough conditions in the market for paper books.</p>
<p>At the Financial Times, paying digital subscribers recently topped the 200,000 mark for the first time, after a 71% increase in the past year.</p>
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