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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/02/brothers-guilty-of-lapland-con.jpg"><img class="alignnone size-full" title="Victor Mears was found guilty of misleading customers along with his brother Henry over a Lapland-style theme park" src="http://londonglossy.com/wp-content/uploads/2011/02/min-brothers-guilty-of-lapland-con.jpg" alt="Victor Mears was found guilty of misleading customers along with his brother Henry over a Lapland-style theme park"/></a></p>
<p>Two brothers have been convicted of misleading thousands of customers into visiting a what they claimed was a Lapland-style theme park.</p>
<p>Victor and Henry Mears were found guilty by a jury at Bristol Crown Court following a two-month trial of five charges of engaging in a commercial practice which was a misleading action.</p>
<p>The jury are still deliberating on a further three counts of engaging in a commercial practice which is a misleading omission.</p>
<p>The brothers, of Brighton, Sussex, could have made more than £1 million from up to 10,000 advanced ticket sales for the Lapland New Forest theme park.</p>
<p>Visitors were offered a winter wonderland with snow-covered log cabins, a nativity scene, husky dogs, polar bears and other animals, as well as a bustling Christmas market.</p>
<p>But instead of the promised magical festive treat, visitors experienced fairy lights hung from trees and a broken ice rink.</p>
<p>Within days of the attraction opening in November 2008, hundreds of disgruntled visitors to the park on the Hampshire-Dorset border complained to trading standards officials that they had been ripped off.</p>
<p>Less than a week later, the attraction closed, with its owners blaming the media and sabotage by &#8220;New Forest villains&#8221; for the decision.</p>
<p>The eye-catching website offered a &#8220;snow-covered village near Bournemouth&#8221; with a &#8220;magical tunnel of light&#8221;, &#8220;beautiful snow-covered log cabins&#8221;, a &#8220;bustling Christmas market&#8221;, &#8220;wonderful ice rink&#8221; and &#8220;delicious hot and cold seasonal food&#8221;. In bold, the website stated: &#8220;The attention to detail of our theme park will truly wow you.&#8221;</p>
<p>Prosecutor Malcolm Gibney said of customers at the start of the trial: &#8220;Some of them travelled many, many miles and they told of their utter disappointment at what they saw, and their anger. The only feeling of &#8216;wow&#8217; that many of the consumers felt was &#8216;wow, what a con&#8217;.&#8221;</p>
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