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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/01/christmas-demand-boosts-game-sales.jpg"><img class="alignnone size-full" title="Game said strong Christmas demand for new video games helped it deliver an improved sales performance" src="http://londonglossy.com/wp-content/uploads/2011/01/min-christmas-demand-boosts-game-sales.jpg" alt="Game said strong Christmas demand for new video games helped it deliver an improved sales performance"/></a></p>
<p>Retail chain Game has said strong Christmas demand for new video games such as Call of Duty: Black Ops and FIFA 11 helped it deliver an improved sales performance over the festive period.</p>
<p>Game saw UK and Ireland like-for-like sales declines narrow to 0.5% in the five weeks to January 8 from a 7.6% drop in the previous 18 weeks.</p>
<p>The retailer, which has 641 UK and 677 overseas stores and concessions, weathered the high street snow impact and difficult trading conditions which hit rival HMV over Christmas.</p>
<p>It has been helped by record-breaking sales of new blockbuster games, as well as the launch of motion-sensing devices Kinect for the Xbox and PlayStation&#8217;s Move.</p>
<p>Shares in Game jumped 14% as the City cheered news of a further improvement in sales.</p>
<p>The UK and Ireland performance made up for tougher trading overseas, where like-for-like sales fell 4.5% against a 0.5% rise the previous 18 weeks.</p>
<p>The Christmas and New Year period is key for the group, typically accounting for around 25% of its sales.</p>
<p>Game said underlying pre-tax profits for the year to January 31 would be in line with market expectations at between £37 million to £39 million.</p>
<p>It had been struggling in the face of fierce competition from supermarkets, with UK and Ireland sales down as much as 16.2% in the first half.</p>
<p>The group has been increasingly moving into sales of secondhand games and consoles, which are expected to make up 25% of its turnover this year, and is also restructuring its UK and Ireland store base with plans to trim its portfolio to 550 by Christmas 2013.</p>
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