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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/01/clinton-in-profit-shortfall-warning.jpg"><img class="alignnone size-full" title="Clinton Cards has revealed that its profits will be significantly short of City hopes" src="http://londonglossy.com/wp-content/uploads/2011/01/min-clinton-in-profit-shortfall-warning.jpg" alt="Clinton Cards has revealed that its profits will be significantly short of City hopes"/></a></p>
<p>Clinton Cards has emerged as another casualty of the severe winter weather after revealing that its profits will be significantly short of City hopes.</p>
<p>The retailer said like-for-like sales dropped 2% in its Clinton Cards shops in the five weeks to January 2 while its Birthdays brand saw a 1.5% fall.</p>
<p>The shortfall, which will impact on annual results for the year to July 31, adds to the pressure on the chain after its profits slumped from £24 million in 2008 to £13 million in its last financial year.</p>
<p>The recent downturn in fortunes has prompted the company to unveil plans to update &#8220;the look and feel&#8221; of its Clinton stores, including a new logo, revamped shop fronts and redesigned uniforms.</p>
<p>Work on the overhaul is still taking place but Clinton said that it is on the brink of unveiling a new website encompassing the updated branding and features such as personalised card and gift services.</p>
<p>Chairman Don Lewin, who founded the business in 1968, said the impact of the weather on pre-Christmas sales was &#8220;very disappointing&#8221; but added that the company believed it had the right strategy to lead a turnaround.</p>
<p>The business has 649 Clintons stores and 161 outlets under the Birthdays brand. There are also 14 Birthdays stores in Ireland.</p>
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