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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/02/cold-snap-boosts-homeserve-demand.jpg"><img class="alignnone size-full" title="Home emergency repairs group Homeserve has said the cold December boosted customer numbers" src="http://londonglossy.com/wp-content/uploads/2011/02/min-cold-snap-boosts-homeserve-demand.jpg" alt="Home emergency repairs group Homeserve has said the cold December boosted customer numbers"/></a></p>
<p>Home emergency repairs group Homeserve has said the coldest December on record helped boost customer numbers as households sought protection for burst pipes and broken boilers.</p>
<p>The group reported a 2% rise in UK customers at the end of December against a year earlier, helped by a slight increase in policy sales amid the freezing weather.</p>
<p>But Homeserve suffered itself during the cold snap, struggling to keep up with demand as emergency call-outs flooded in. It recently apologised to customers, saying call waiting times and service levels had been affected due to an &#8220;unusually&#8221; high number of customer calls.</p>
<p>The firm drafted in extra engineers to help and added more capable vehicles to reach remote customers and said it was working hard to resolve emergencies as quickly as possible.</p>
<p>Homeserve said the number of jobs completed was more than 30% higher in December than the year before as it was inundated with requests.</p>
<p>The group is aiming for 3% to 4% UK customer growth in the full financial year to March.</p>
<p>Total customer numbers across the UK and its overseas operations were 4.8 million and policy numbers 10.9 million as at the end of 2010, both up around 14% year-on-year.</p>
<p>Homeserve, which became the main sponsor of Premiership football team West Bromwich Albion last year, also has operations in the US and across Europe.</p>
<p>Kevin Lapwood, an analyst at Seymour Pierce, said UK customer growth numbers were marginally below expectations, although he added the overall statement was in-line.</p>
<p>Homeserve reported a 13% rise in pre-tax profits for the half-year to September 30. The market expects it to report full-year underlying profits of around £116.2 million, up from £100.6 million.</p>
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