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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/02/crisp-sales-soar-amid-downturn.jpg"><img class="alignnone size-full" title="Sales of crisps rose 5.7 per cent to 134,622 tonnes last year" src="http://londonglossy.com/wp-content/uploads/2011/02/min-crisp-sales-soar-amid-downturn.jpg" alt="Sales of crisps rose 5.7 per cent to 134,622 tonnes last year"/></a></p>
<p>Britons scoffed 208 million more bags of crisps in 2010 than the year before as the economic downturn led to a more &#8220;relaxed&#8221; attitude to health, experts have suggested.</p>
<p>Sales of crisps rose 5.7% to 134,622 tonnes &#8211; a 7,300-tonne increase on 2009 &#8211; according to data from Kantar Worldpanel, as consumers turned to comfort food and small treats as the economic crisis took effect, The Grocer reported.</p>
<p>Experts said much of the sales increase was driven by changes in consumer behaviour in the recession.</p>
<p>Mintel analyst Kiti Soinien said many consumers saw crisps as indulgent yet affordable while the downturn led to a more &#8220;relaxed&#8221; approach to healthy eating.</p>
<p>She told the trade magazine: &#8220;The recession saw a clear increase in the tendency to treat oneself to less healthy foods, with a shift from the boom mode of self-improvement through healthy eating towards comfort food.</p>
<p>&#8220;In many ways, crisps are seen as the perfect little treat for these times.&#8221;</p>
<p>Crisps are the UK&#8217;s third most popular snack after fresh fruit and chocolate.</p>
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