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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/02/desmond-announces-health-lottery.jpg"><img class="alignnone size-full" title="Newspaper proprietor Richard Desmond at the launch of The Health Lottery" src="http://londonglossy.com/wp-content/uploads/2011/02/min-desmond-announces-health-lottery.jpg" alt="Newspaper proprietor Richard Desmond at the launch of The Health Lottery"/></a></p>
<p>Media tycoon Richard Desmond has unveiled a new lottery game which aims to raise more than £50 million a year for health charities.</p>
<p>Tickets for the Health Lottery will cost £1, with 20.5p in the pound going back into local health projects across the country.</p>
<p>Details of prizes are yet to be worked out but Health Lottery chief executive Martin Hall said there would be &#8220;life-changing&#8221; cash jackpots every week and thousands of other winners.</p>
<p>Mr Desmond, the chairman of Northern and Shell, said the decision to get involved was a &#8220;no-brainer&#8221;.</p>
<p>The newspaper and magazine proprietor, who bought Channel 5 last summer, said he would be able to provide first class distribution, promotion and marketing for the lottery.</p>
<p>&#8220;This is a great way of us being able to get across a minimum of £50 million a year to add to and change people&#8217;s lives,&#8221; he said.</p>
<p>&#8220;This is a ground-breaking, bold, new initiative that will be both great fun to play but also directly benefit local communities around Great Britain and the local health-linked projects that are important within those communities but are outside of NHS funding.</p>
<p>&#8220;The Health Lottery will provide something extra &#8211; extra choice, extra fun, extra winners and extra financial resources for health projects all over Great Britain.</p>
<p>&#8220;I couldn&#8217;t be more proud to be the owner of The Health Lottery brand and therefore fully associate with it.&#8221;</p>
<p>Mr Desmond, owner of the Daily Express and OK! magazine, said he hoped the lottery would make a profit so more funds could be provided to the charities.</p>
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