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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2010/11/dixons-cuts-losses-but-sales-slow.jpg"><img class="alignnone size-full" title="Currys and PC world parent Dixons Retail has predicted Christmas trading would be competitive and tough" src="http://londonglossy.com/wp-content/uploads/2010/11/min-dixons-cuts-losses-but-sales-slow.jpg" alt="Currys and PC world parent Dixons Retail has predicted Christmas trading would be competitive and tough"/></a></p>
<p>Currys and PC World parent Dixons Retail has predicted Christmas trading would be competitive and tough as it reported slowing UK sales growth.</p>
<p>Dixons said like-for-like sales in the UK and Ireland rose by 2% in the first half of its financial year, down from the 6% improvement reported in the first quarter following a World Cup-related boost to television sales.</p>
<p>But the group said it outperformed a tough market and slashed underlying losses in the half year, down from £16 million to £10.7 million in the UK and Ireland.</p>
<p>Dixons chief executive John Browett put faith in the group&#8217;s store overhaul project to help it through &#8220;an extremely competitive&#8221; festive season.</p>
<p>It has now refitted 250 stores, with 25 launched under the megastore format across the UK.</p>
<p>Dixons said 60% of revenues in its core UK and Ireland division would be made in revamped stores by the time of the Christmas trading period.</p>
<p>These new format stores &#8211; which include 57 combined PC World and Currys outlets &#8211; are adding around four percentage points to like-for-like performance, according to the group.</p>
<p>Mr Browett said: &#8220;We&#8217;re not expecting an easy Christmas and it will be extremely competitive as well.&#8221; However, he said the group had &#8220;managed it all before&#8221; and that the improved store format was helping it grow sales.</p>
<p>Dixons is hoping to see strong demand for iPads and other tablet computers in the run-up to Christmas, while 3D televisions are also expected to feature strongly.</p>
<p>The group added its recently launched Star Wars-themed advertising campaign for the new megastores had &#8220;caught the imagination of our customers&#8221; and would help give it a head start in the battle for Christmas trade.</p>
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