Games Workshop hit by falling sales

&Tab;&Tab;<div class&equals;"wpcnt">&NewLine;&Tab;&Tab;&Tab;<div class&equals;"wpa">&NewLine;&Tab;&Tab;&Tab;&Tab;<span class&equals;"wpa-about">Advertisements<&sol;span>&NewLine;&Tab;&Tab;&Tab;&Tab;<div class&equals;"u top&lowbar;amp">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;<amp-ad width&equals;"300" height&equals;"265"&NewLine;&Tab;&Tab; type&equals;"pubmine"&NewLine;&Tab;&Tab; data-siteid&equals;"111265417"&NewLine;&Tab;&Tab; data-section&equals;"2">&NewLine;&Tab;&Tab;<&sol;amp-ad>&NewLine;&Tab;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;<&sol;div><p><a href&equals;"http&colon;&sol;&sol;londonglossy&period;com&sol;wp-content&sol;uploads&sol;2011&sol;01&sol;games-workshop-hit-by-falling-sales&period;jpg"><img class&equals;"alignnone size-full" title&equals;"Fantasy war games retailer Games Workshop said pre-tax profits were likely to be below expectations" src&equals;"http&colon;&sol;&sol;londonglossy&period;com&sol;wp-content&sol;uploads&sol;2011&sol;01&sol;min-games-workshop-hit-by-falling-sales&period;jpg" alt&equals;"Fantasy war games retailer Games Workshop said pre-tax profits were likely to be below expectations"&sol;><&sol;a><&sol;p>&NewLine;<p>Fantasy war games retailer Games Workshop has warned on annual profits after it revealed a downturn in sales towards the end of 2010&period;<&sol;p>&NewLine;<p>The company&comma; which makes collectable figurines for Warhammer and Lord of the Rings battle games&comma; said pre-tax profits for the year to May were likely to be below market expectations of about £17 million&period;<&sol;p>&NewLine;<p>Shares slid by 14&percnt; after sales fell 4&percnt; in the half-year to the end of November&comma; suggesting a sharp drop in sales since the company last updated the market in September&period;<&sol;p>&NewLine;<p>Current trading conditions mean it is unlikely to make up the shortfall over the second half of the financial year&period;<&sol;p>&NewLine;<p>Julian Tolley&comma; an analyst at HB Markets&comma; issued a sell rating on the stock and estimated that the sales weakness might reduce profits by 10&percnt; in the year&period;<&sol;p>&NewLine;<p>He said&colon; &&num;8220&semi;Back in September the first quarter update was trading in line with expectations&comma; so the downturn has been abrupt in the second quarter and is ongoing&period;&&num;8221&semi;<&sol;p>&NewLine;<p>The Nottingham-based company added that it continues to control its gross profit margin and costs&period;<&sol;p>&NewLine;<p>The chain was established in 1975 by gaming enthusiasts from London and has some 380 stores in locations including the UK&comma; US and Australia&period;<&sol;p>&NewLine;<p>The majority of its models are made in Nottingham and Memphis&period; Games Workshop also publishes a monthly hobby magazine called White Dwarf available in five languages&period;<&sol;p>&NewLine;<p>It made a pre-tax loss in 2007 after the popularity of its Lord of the Rings characters waned and it reduced the size of its store estate&period; But it has grown its pre-tax profits every year since then and made £16&period;1 million in the year ending May 2010&period;<&sol;p>&NewLine;&Tab;&Tab;&Tab;<div style&equals;"padding-bottom&colon;15px&semi;" class&equals;"wordads-tag" data-slot-type&equals;"belowpost">&NewLine;&Tab;&Tab;&Tab;&Tab;<div id&equals;"atatags-dynamic-belowpost-69e3f4ae7c865">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;<script type&equals;"text&sol;javascript">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;window&period;getAdSnippetCallback &equals; function &lpar;&rpar; &lbrace;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;if &lpar; false &equals;&equals;&equals; 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