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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2010/11/government-to-measure-happiness.jpg"><img class="alignnone size-full" title="An attempt to officially measure the UK's happiness is to be launched by the Government, it has been reported" src="http://londonglossy.com/wp-content/uploads/2010/11/min-government-to-measure-happiness.jpg" alt="An attempt to officially measure the UK's happiness is to be launched by the Government, it has been reported"/></a></p>
<p>An attempt to officially measure the UK&#8217;s happiness is reportedly set to be launched by the Government.</p>
<p>In Opposition, David Cameron called for &#8220;general wellbeing&#8221; to be assessed alongside traditional economic indicators as there was &#8220;more to life than money&#8221;.</p>
<p>And later this month he will ask the Office for National Statistics to devise new questions for the regular household survey, the Guardian said.</p>
<p>The assessment could start as soon as next spring with the results published regularly &#8211; possibly on a quarterly basis, it suggested.</p>
<p>Such a move has been pushed by two Nobel Prize-winning economists and is being considered by other countries, including France and Canada.</p>
<p>But the move was said to have been causing anxiety in Downing Street at a time when deep public spending cuts are beginning to bite.</p>
<p>Months after becoming Tory leader in 2005, Mr Cameron said gauging people&#8217;s wellbeing was among the &#8220;central political issues of our time&#8221;.</p>
<p>&#8220;It&#8217;s time we admitted that there&#8217;s more to life than money, and it&#8217;s time we focused not just on GDP but on GWB &#8211; general wellbeing,&#8221; Mr Cameron said at the time.</p>
<p>Almost 30 MPs have signed a Commons motion calling for the move, arguing that promoting happiness and well-being is a legitimate and important goal of government&#8221;.</p>
<p>Other surveys showed the UK&#8217;s happiness had remained broadly static for at least 25 years, it says, arguing that the data should be used to inform policy.</p>
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