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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2010/11/health-plans-empower-communities.jpg"><img class="alignnone size-full" title="Andrew Lansley set out a vision of public health that will see a new body established" src="http://londonglossy.com/wp-content/uploads/2010/11/min-health-plans-empower-communities.jpg" alt="Andrew Lansley set out a vision of public health that will see a new body established"/></a></p>
<p>People are being urged to take greater responsibility for their own health, with the Government offering a &#8220;nudge&#8221; in the right direction under new plans.</p>
<p>The public health White Paper aims to &#8220;empower communities&#8221;, with strong leadership from local government on issues such as exercise, obesity and smoking.</p>
<p>Health Secretary Andrew Lansley set out a vision of public health that will see a new body established &#8211; Public Health England &#8211; to lead national strategies including vaccination programmes, the response to flu pandemics, cancer screening and adult health checks.</p>
<p>Local authorities will work on &#8220;health improvement strategies&#8221; and target money where it is needed in communities, he said.</p>
<p>Councils will receive a slice of a ring-fenced public health budget from April 2013, which will total at least £4 billion a year.</p>
<p>There has been criticism in the past over NHS trusts raiding public health finances to plug deficits and gaps in other services.</p>
<p>Public health directors will be moved to councils to work as &#8220;champions&#8221; of healthy living, using experts in housing, transport and open spaces to provide a co-ordinated approach.</p>
<p>A Health Inclusion Board, chaired by Professor Steve Field from the Royal College of GPs, will look into the causes of deprivation and health inequalities.</p>
<p>A new public health &#8220;premium&#8221; payment will be introduced, to reward councils that tackle inequalities between different groups in society.</p>
<p>Mr Lansley came under fire in the summer when he announced that firms such as Mars, Cadbury and Coca-Cola would take on a bigger role in funding anti-obesity campaigns.</p>
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