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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/02/imperial-reports-strong-quarter.jpg"><img class="alignnone size-full" title="Lambert &#038; Butler group Imperial Tobacco has cheered investors with a return to sales growth in the last quarter" src="http://londonglossy.com/wp-content/uploads/2011/02/min-imperial-reports-strong-quarter.jpg" alt="Lambert &#038; Butler group Imperial Tobacco has cheered investors with a return to sales growth in the last quarter"/></a></p>
<p>Lambert &#038; Butler and Golden Virginia group Imperial Tobacco has cheered investors with a return to sales growth in the last three months of 2010.</p>
<p>The world&#8217;s fourth biggest cigarette maker reported sales gains for both fine cut tobacco and cigarettes in the first quarter of its financial year to December 31, with volumes up 6.3% and 0.5% respectively.</p>
<p>The Bristol-based group has benefited from demand for value brands and sales of its products in emerging markets.</p>
<p>Stick equivalent sales volumes &#8211; covering both cigarettes and cut tobacco &#8211; rose 1.2% in a turnaround on the 2.9% drop seen in its last financial year.</p>
<p>Shares rose 5% on the update, helping claw back some of the recent share price falls seen by Imperial since the start of the year.</p>
<p>It said its UK arm held sales volumes largely stable at 56.3 billion in the 12 months to December 2010 against 56.6 billion in 2009.</p>
<p>Imperial&#8217;s share of the UK cigarette market edged up by 0.1% to 45.3%, but its share of fine cut tobacco market fell from 57% to 53.5%.</p>
<p>The group has raised prices twice in the UK since September, with the latest hike sparked by the Government&#8217;s move to increase VAT to 20%. The price increases have added an average of between 29p and 35p per pack.</p>
<p>Imperial has seen cash-strapped UK consumers turn to cheaper economy brands and cut tobacco in the past few years.</p>
<p>The group said it was continuing to see strong demand for JPS Silver and Windsor Blue cigarettes, as well as value fine cut tobacco brands Gold Leaf and Golden Virginia.</p>
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