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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2010/12/jjb-sees-trading-crisis-deepen.jpg"><img class="alignnone size-full" title="The trading crisis at sportswear retailer JJB has deepened with below-expectation sales results" src="http://londonglossy.com/wp-content/uploads/2010/12/min-jjb-sees-trading-crisis-deepen.jpg" alt="The trading crisis at sportswear retailer JJB has deepened with below-expectation sales results"/></a></p>
<p>The trading crisis at sportswear retailer JJB has deepened as the embattled company warned sales continue to perform below expectations.</p>
<p>The group, which last year stayed afloat thanks to a restructuring deal with landlords, also warned heavy snowfall and freezing temperatures sweeping the country could further hurt performance.</p>
<p>The trading slump means JJB expects to breach certain financial covenants &#8211; an agreement between a company and a creditor that it should operate within certain limits &#8211; over a £25 million Bank of Scotland loan. </p>
<p>It said it was engaged in &#8220;constructive discussions&#8221; with BoS about the breach due at the end of January and the future financing of the business.</p>
<p>The group said since its last update three weeks ago conditions had &#8220;remained extremely challenging&#8221; and with just two months of Christmas and New Year trading remaining, the full-year outlook remains uncertain.</p>
<p>The Wigan-based retailer, which operates nearly 250 stores and employs more than 6,300 staff, recently revealed a major promotional drive to protect its &#8220;Serious about Sport&#8221; turnaround strategy, had failed to deliver results.</p>
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