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		</div><p>Johnny Depp’s latest advert for Dior’s Sauvage cologne has been pulled by the brand after it was accused of being racially insensitive to Native Americans.</p>
<p>The video promoting the £74 product, posted to social media on Friday, featured the Hollywood star walking through a US desert followed by the Native American dancer Canku One Star.</p>
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<p>Depp is also seen producing a guitar and playing a riff by guitarist Link Wray, who was part of the Native American Shawnee group.</p>
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<p>The advert received criticism on social media over its use of Native American symbols.</p>
<p>Others noted that to some Native American people the word sauvage, savage in English, is seen as a racial slur.</p>
<p>Depp, 56, has been the face of the French fashion house since 2015.</p>
<p>He was also adopted as an honorary member of the Comanche Nation while he was filming the 2013 adaptation of The Lone Ranger, in which he plays a Native American.</p>
<p>A spokeswoman for Dior confirmed that the advert had been removed from all platforms.</p>
<blockquote><p>This campaign was inspired by the deep and rich Native American culture which the House of Dior holds in highest regard</p></blockquote>
<p>She also said Dior had consulted the advocacy group Americans for Indian Opportunity while producing the advert.</p>
<p>She said: “The House of Dior wishes to address the strong reaction to the trailer of the new campaign of the Sauvage fragrance featuring a Native American artist performing a traditional Fancy dance.</p>
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<p>“This campaign was inspired by the deep and rich Native American culture which the House of Dior holds in highest regard.</p>
<p>“To ensure accuracy and inclusion the House of Dior works closely with Native American consultants, artists, writers and dancers as well as the Americans for Indian Opportunity.</p>
<p>“The House of Dior has a long-standing commitment against racism or any kind of discrimination and will continue to work with and proudly support organisations which fight against those burdens.”</p>
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<p>Depp’s representatives have been contacted for comment.</p>
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