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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2010/11/mobile-gambling-boosts-sportingbet.jpg"><img class="alignnone size-full" title="Sportingbet has seen a rise in customers gambling through smartphones" src="http://londonglossy.com/wp-content/uploads/2010/11/min-mobile-gambling-boosts-sportingbet.jpg" alt="Sportingbet has seen a rise in customers gambling through smartphones"/></a></p>
<p>Online bookmaker Sportingbet said it has seen an increase in punters gambling on-the-go amid the growing popularity of smartphones.</p>
<p>The Channel Islands-based company said the number of customers gambling from mobiles had increased ten-fold since it launched a special iPhone application six months ago.</p>
<p>Some 10,000 customers now actively gamble with Sportingbet from their phones, accounting for more than 7% of regular customers in its biggest markets. This growth is expected to continue as smartphones become more common.</p>
<p>The trend helped live betting on sporting fixtures rise 27% in the quarter to 31 October.</p>
<p>Total amounts wagered increased by 11% to £513.9 million, while underlying profits rose 17% to £11.3 million, aided by growth in online gaming in Australia.</p>
<p>The company is benefiting from the increased availability of broadband and growing confidence in the internet for financial transactions.</p>
<p>Earlier this month it said it had pulled out of merger talks with Sweden&#8217;s Unibet but is still in talks with other parties.</p>
<p>Analysts think it is likely to join forces with a rival. It recently agreed to pay £21.3 million to the Unites States Department of Justice over online gaming, bringing to an end a long running legal issue that had been hanging over it and clearing the way for mergers and acquisitions.</p>
<p>It announced this month it had entered into a joint-venture with Russia&#8217;s second largest bookmaker, First International Bookmakers Company.</p>
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