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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/03/moneysupermarket-sees-profits-rise.jpg"><img class="alignnone size-full" title="Comedian Omid Djalili stars in Moneysupermarket's advertising campaign" src="http://londonglossy.com/wp-content/uploads/2011/03/min-moneysupermarket-sees-profits-rise.jpg" alt="Comedian Omid Djalili stars in Moneysupermarket's advertising campaign"/></a></p>
<p>Rival campaigns featuring meerkats and an opera singer have failed to derail price comparison website moneysupermarket in the battle for profits.</p>
<p>The group upped its media spend by £3.3 million last year when its advertising campaign featuring comedian Omid Djalili competed for publicity against Go Compare&#8217;s opera singer and Compare the Market&#8217;s talking meerkats.</p>
<p>Revenues increased 9% to £148.9 million in 2010, while underlying profits rose 14% to £41 million after an improved performance in the second half of the year.</p>
<p>It has ramped up its non-internet advertising media spend by 20% in 2011 and recently announced a new deal to sponsor Britain&#8217;s Got Talent, which will air in the second quarter of 2011. A new advert featuring Djalili and Starsky and Hutch&#8217;s David Soul has just hit TV screens.</p>
<p>Moneysupermarket said 2011 has got off to a strong start as cash-strapped consumers looked for savings, and its travel business returned to growth.</p>
<p>The company said its money, insurance and home services arms saw sales rise by 20% in 2011, while travelsupermarket, which has been in full-year sales decline since 2008, saw sales growth after the site was relaunched.</p>
<p>Travelsupermarket is to roll out its first advertising campaign for two years as it sponsors the newly launched Package Holidays Channel.</p>
<p>Chief executive Peter Plumb said 2011 had started well and that the company was confident it would make good progress as cash-strapped consumers look to save money amid the country&#8217;s ongoing austerity drive. </p>
<p>Bottom-line pre-tax profits more than trebled to £11 million in 2010 as its advertising campaign helped drive up its gross profit margin by more than two percentage points to 71.3%.</p>
<p>Analysts at Investec Securities said the 2010 results were in-line with its expectations, adding that it forecast 9% sales growth in the year even though it will come up against tough comparative figures from last year.</p>
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