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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2010/12/mulberry-bags-trebled-profit-total.jpg"><img class="alignnone size-full" title="Luxury handbag-maker Mulberry Group has reported that its half-year profits have trebled" src="http://londonglossy.com/wp-content/uploads/2010/12/min-mulberry-bags-trebled-profit-total.jpg" alt="Luxury handbag-maker Mulberry Group has reported that its half-year profits have trebled"/></a></p>
<p>Luxury handbags and accessories maker Mulberry Group has said it is struggling to keep up with demand for its products as half-year profits trebled.</p>
<p>Sales increased by 38% to £44.7 million in the six months to September 30 and pre-tax profits soared 207% to £4.7 million helped by strong demand from Asia, where sales increased by 180%.</p>
<p>The company&#8217;s 18 standalone stores and five airport-based outlets saw like-for-like sales rise 29% in the period and sales were up 47% in the last 10 weeks.</p>
<p>Orders for autumn and winter ranges were double last year, with particularly strong sales through Selfridges and Net-a-Porter.</p>
<p>Unlike many in the fashion industry, the Bath-based firm said it had no plans to discount before Christmas.</p>
<p>Mulberry is to expand its factory in Somerset by 30%, creating 60 new jobs to help it meet demand for orders for next year&#8217;s ranges &#8211; which are already up 91%.</p>
<p>The group said it was unable to meet all of the demand in the half-year.</p>
<p>Its handbags can sell for as much as £3,000 and include its recently launched Alexa handbag &#8211; named after television presenter Alexa Chung. Other brands include Bayswater, Daria and Mitzy.</p>
<p>Orders through its wholesale business, which includes sales to franchisees and other retailers, were up 76%. Sales through its website grew 32% and now represent 7% of the group&#8217;s revenues. </p>
<p>This week Mulberry opened a new flagship store on New Bond Street, London, and will open a store in Manchester next week. The firm also hopes to open a flagship store in New York, which it said will kick off the next stage of development in the American business.</p>
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