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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2010/12/not-enough-hangovers-on-tv-soaps.jpg"><img class="alignnone size-full" title="Soap operas including Coronation Street and EastEnders have been criticised for regularly showing characters drinking" src="http://londonglossy.com/wp-content/uploads/2010/12/min-not-enough-hangovers-on-tv-soaps.jpg" alt="Soap operas including Coronation Street and EastEnders have been criticised for regularly showing characters drinking"/></a></p>
<p>Soap operas including Coronation Street and EastEnders have been criticised for regularly showing characters drinking but rarely showing them hungover.</p>
<p>Research published by the charity Drinkaware found alcohol features in more than a third (38%) of soap airtime.</p>
<p>They monitored four shows &#8211; Coronation Street, EastEnders, Emmerdale and Hollyoaks &#8211; over six weeks and found 383 scenes where characters drank alcohol but only 12 that showed them hungover.</p>
<p>Characters bought 836 drinks, equivalent to more than 3,000 units of alcohol, during the study including 188 pints of beer, 286 glasses of wine and champagne.</p>
<p>Top of the tipple chart was Emmerdale with an average of eight drinks consumed each episode with Coronation Street and EastEnders not far behind on seven.</p>
<p>Hollyoaks was more sober with an average of four drinks in each show.</p>
<p>Drinkaware&#8217;s chief executive Chris Sorek said: &#8220;British soaps&#8217; current representation of the substantial role alcohol plays in people&#8217;s lives isn&#8217;t too far from reality, but with research showing people, and particularly children, make assumptions about acceptable real-life behaviour from their television viewing, it&#8217;s important the negative effects of drinking too much aren&#8217;t down-played.</p>
<p>&#8220;Weaving some consequences of drinking to excess into soaps won&#8217;t require fundamental script or storyline changes- even a passing reference to a hangover will start to nudge reform of the on-screen drinking &#8216;norm&#8217;.</p>
<p>&#8220;When viewers sit down to watch a soap they want to be entertained and certainly aren&#8217;t expecting to see a public health campaign. But soaps are still a useful channel to get information to viewers.</p>
<p>&#8220;We need to avoid normalising the idea of consequence-free drinking to excess, especially among under 18s, so people of all ages can make informed decisions about their own drinking based on the facts.&#8221;</p>
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