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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/03/ocado-maintains-profits-in-new-year.jpg"><img class="alignnone size-full" title="Ocado has reported a 24.7% increase in sales in the 12 weeks to February 20" src="http://londonglossy.com/wp-content/uploads/2011/03/min-ocado-maintains-profits-in-new-year.jpg" alt="Ocado has reported a 24.7% increase in sales in the 12 weeks to February 20"/></a></p>
<p>Online grocer Ocado has said it continued to turn in a profit after trading well over Christmas and the start of 2011.</p>
<p>The Hatfield-based firm, which delivers Waitrose products across much of the UK, reported that sales increased by 24.7% to £146.2 million in the 12 weeks to February 20.</p>
<p>Ocado, which floated on the stock market in July, claimed the business continued to be profitable in the first quarter of its financial year, after it made its first pre-tax profit in the three months to November 28.</p>
<p>Customer numbers increased although the average delivery size shrank by 1% to £118.06 as people ordered more frequently.</p>
<p>The figures include a strong festive period when sales were up 43.5% to £12.3 million in the week before Christmas after the group fitted snow tyres to its 700 vans to ensure deliveries would be met.</p>
<p>Ocado opened a depot in Bristol on Wednesday which will allow it to deliver to an additional one million households. It means its vans can now reach 70% of homes in the UK and can access south Wales for the first time.</p>
<p>Another new depot is expected to open in Wimbledon in May, which will allow the group to handle a further 14,000 orders a week.</p>
<p>Ocado is expanding its main distribution centre in Hatfield and plans to open a new distribution centre in the Midlands in 2013.</p>
<p>Chief executive Tim Steiner said: &#8220;Despite the economic headwinds in the UK, more and more consumers are seeing the benefits of online grocery shopping and we are increasing capacity to meet this demand.&#8221;</p>
<p>The group also plans to grow the business in 2011 by expanding its own-label range, which currently features more than 250 products.</p>
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