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				<span class="wpa-about">Advertisements</span>
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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/03/wpp-upbeat-after-strong-end-to-2010.jpg"><img class="alignnone size-full" title="WPP said its prospects for 2012 look promising due to the London Olympics" src="http://londonglossy.com/wp-content/uploads/2011/03/min-wpp-upbeat-after-strong-end-to-2010.jpg" alt="WPP said its prospects for 2012 look promising due to the London Olympics"/></a></p>
<p>Advertising giant WPP has boosted annual profits to more than £1 billion after finishing 2010 with the fastest rate of growth in a decade.</p>
<p>Like-for-like revenues, excluding acquisitions and currency movements, rose 5.3% after a stronger-than-expected recovery in mature markets such as the US and Germany and in traditional media, including free-to-air television.</p>
<p>WPP, which is the world&#8217;s largest advertising and media group, described 2010 as a year of &#8220;significant recovery&#8221; as businesses bounced back from the collapse of Lehman Brothers in 2008 and a &#8220;brutal&#8221; 2009.</p>
<p>The like-for-like revenues growth figure accelerated to 8.5% in the final quarter of last year &#8211; the fastest rate since the fourth quarter of 2000 &#8211; and included the first monthly double-digit growth since January 2001.</p>
<p>WPP, which owns agencies including Ogilvy &#038; Mather and J Walter Thompson, is hopeful that current trends will be maintained this year as it forecast another 5% rise in like-for-like revenues.</p>
<p>Prospects for 2012 also appear promising due to the London Olympics and US presidential election, but WPP warned there could be a hangover in 2013 as the newly-elected American president wrestles with a ballooning deficit.</p>
<p>WPP said its headline pre-tax profits for 2010 rose 27.3% to £1.03 billion, topping £1 billion for the first time.</p>
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