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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/02/police-force-slogan-wastes-money.jpg"><img class="alignnone size-full" title="A police force's decision to spend nearly 11,000 pounds of public money creating a three-word 'brand' slogan has been labelled 'absurd'" src="http://londonglossy.com/wp-content/uploads/2011/02/min-police-force-slogan-wastes-money.jpg" alt="A police force's decision to spend nearly 11,000 pounds of public money creating a three-word 'brand' slogan has been labelled 'absurd'"/></a></p>
<p>A police force&#8217;s decision to spend nearly £11,000 of public money creating a three-word &#8220;brand&#8221; slogan has been labelled &#8220;absurd&#8221; by a taxpayers&#8217; campaign group.</p>
<p>The TaxPayers&#8217; Alliance said Cumbria Police had &#8220;wasted money&#8221; by paying a marketing firm £10,880 to create the &#8220;Safer Stronger Cumbria&#8221; logo.</p>
<p>A force spokeswoman defended the spending, saying the &#8220;brand and logo&#8221; had helped police &#8220;leave a footprint that people can easily recognise&#8221;.</p>
<p>Earlier this year, the Plain English Campaign (PEC) &#8211; which campaigns for better use of English by public bodies &#8211; said such police branding slogans served no purpose and should be scrapped.</p>
<p>PEC officials said the police service had nothing to sell and the word &#8220;police&#8221; told people all they needed to know.</p>
<p>The amount spent on the slogan was revealed after a local newspaper &#8211; the North West Evening Mail, which is based in Barrow &#8211; asked police questions under freedom of information legislation.</p>
<p>&#8220;Taxpayers want their money focused on fighting crime,&#8221; said Matthew Sinclair, director of the TaxPayers&#8217; Alliance.</p>
<p>&#8220;It is absurd that Cumbria Police have spent thousands on rebranding, a waste of money that will do nothing to make Cumbria safer or stronger.&#8221;</p>
<p>Gill Shearer, Cumbria Police&#8217;s head of marketing and communications, said the slogan was created after the force looked to update its image in 2007.</p>
<p>&#8220;Creating a &#8216;Safer Stronger Cumbria&#8217; is not only a strapline but the overriding goal which our officers and staff strive towards alongside our communities, every single day,&#8221; she said.</p>
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