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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/02/primark-records-slow-down-in-sales.jpg"><img class="alignnone size-full" title="Primark has been hit by changing attitudes among shoppers in 2011" src="http://londonglossy.com/wp-content/uploads/2011/02/min-primark-records-slow-down-in-sales.jpg" alt="Primark has been hit by changing attitudes among shoppers in 2011"/></a></p>
<p>More evidence of the squeeze on household budgets has emerged after the owner of Primark revealed a &#8220;noticeable&#8221; slowdown in UK consumer demand.</p>
<p>Associated British Foods said the discount fashion chain&#8217;s half-year sales rose 3% on a like-for-like basis &#8211; half the level achieved during its previous financial year.</p>
<p>AB Foods said while Primark traded well ahead of Christmas despite the snow chaos, the mood had changed among UK shoppers since the start of the year. It is also battling against an ongoing squeeze on profit margins since the new year VAT rise and impact of soaring global cotton prices.</p>
<p>The update comes after a long period when Primark has weathered the recession and consumer downturn with forecast-beating sales growth.</p>
<p>John Bason, finance director at AB Foods, said: &#8220;Even for people who don&#8217;t feel they will lose their jobs, they will feel they are being squeezed.</p>
<p>&#8220;It won&#8217;t just be Primark, but we&#8217;ll see it for a number of retailers.&#8221;</p>
<p>Primark has been the group&#8217;s star performer in recent years as it has ridden the boom in demand for budget clothing on the high street.</p>
<p>But this news highlights the pressure on cut-price retailers since the VAT rise to 20% and as rising inflation takes its toll.</p>
<p>AB Foods, which has been cautioning over the impact of input prices in recent months, confirmed Primark&#8217;s first-half profit margins will be lower than a year earlier and will remain under pressure in the second half.</p>
<p>The group said the division would see underlying earnings ahead of last year, although these figures suggest it will be less than expected in the market.</p>
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