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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/02/recession-boosts-budget-hotel-group.jpg"><img class="alignnone size-full" title="Travelodge had a record 13 million customers stay in its hotels in 2010" src="http://londonglossy.com/wp-content/uploads/2011/02/min-recession-boosts-budget-hotel-group.jpg" alt="Travelodge had a record 13 million customers stay in its hotels in 2010"/></a></p>
<p>Tough economic conditions helped Travelodge enjoy a strong year in 2010 as the group benefited from budget-conscious consumers.</p>
<p>The hotel chain, which offers rooms from just £19 a night, had a record 13 million customers stay in its hotels during the year &#8211; 12% more than in 2009.</p>
<p>It also continued its expansion programme, opening a further 70 hotels during the course of the year.</p>
<p>The group credited the recession with enabling it to target sites that would have been beyond its reach before the economic downturn, while it also acquired 52 Innkeeper&#8217;s Lodges from pubs group Mitchells and Butlersits.</p>
<p>The acquisitions saw the group continue its strategy of shifting away from roadside locations to city centre ones. Only a fifth of its rooms are now on the edge of motorways and major roads, with 18% in London and the remaining 62% in other major towns and cities.</p>
<p>The group has already opened four new hotels this year, including one in Cardiff city centre, while it is building a further 36 in various locations across the country.</p>
<p>The latest openings mean it now operates 463 hotels, including 10 in Ireland and three in Spain, and it said it remained &#8220;well on track&#8221; to reach its target of having more than 1,100 hotels and 100,000 rooms by 2025.</p>
<p>Overall, sales in 2010 increased by 13% to 7.2 million rooms, with like-for-like growth up 6%, driven by an 11% rise in London.</p>
<p>Guy Parsons, chief executive of Travelodge, said: &#8220;Despite the tough climate in 2010, we have delivered a robust performance whilst continuing our strategic UK growth programme and demonstrating Travelodge&#8217;s continued strong recovery.</p>
<p>&#8220;The year has started in line with management&#8217;s expectations, though clearly there has been an impact on the consumer from the recent VAT increase and the fuel and energy price increases.&#8221;</p>
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