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		</div><p>Netflix has won the rights to revered sitcom Seinfeld.</p>
<p>The streaming giant will offer all 180 episodes to its 151 million subscribers around the world when its five-year deal begins in 2021, the company said.</p>
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<p>Netflix struck a deal with Sony Pictures Television, which controls the distribution of the award-winning sitcom.</p>
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<p>No figures were publicly disclosed by either company but reports in the US suggested the deal could be worth more than 500 million US dollars (£402 million).</p>
<p>It comes after Netflix suffered a double blow as it lost the US rights to hugely popular sitcoms Friends and the US version of The Office.</p>
<p>Friends will move to WarnerMedia’s HBO Max streaming service in 2020 while The Office will leave Netflix for Comcast’s streaming platform in 2021.</p>
<p>International rights, including for the UK, were not included in either deal.</p>
<p>Competition in the streaming landscape is intensifying as giants of the entertainment industry fight for supremacy.</p>
<p>Apple TV+ will launch on November 1 while Disney Plus will arrive in the US on November 12.</p>
<p>Ahead of both launches, Seinfeld is seen as a major coup for Netflix.</p>
<p>Similar to Friends, its popularity is not bound to a single generation.</p>
<p>Seinfeld starred comedian Jerry Seinfeld as a fictionalised version of himself and aired from 1989 to 1998.</p>
<p>It was a huge critical and commercial success during its run.</p>
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