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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2010/12/sales-surge-to-beat-increase-in-vat.jpg"><img class="alignnone size-full" title="Shoppers at the Selfridges Boxing Day sale on Oxford Street, central London" src="http://londonglossy.com/wp-content/uploads/2010/12/min-sales-surge-to-beat-increase-in-vat.jpg" alt="Shoppers at the Selfridges Boxing Day sale on Oxford Street, central London"/></a></p>
<p>More than half of Britons plan to hit the sales this year to take advantage of the last few days before the VAT hike comes into force, a survey suggests.</p>
<p>Around 55% of people said they planned to hunt for a post-Christmas bargain, with 22% saying they would probably spend more than they did last year, according to insurer Sheilas&#8217; Wheels.</p>
<p>The typical shopper plans to spend just under £90 in the sales, with clothes the most popular purchase, followed by shoes, DVDs, books and CDs.</p>
<p>One in eight dedicated shoppers said they would even get up before it was light in order to join queues in the hope of bagging a bargain.</p>
<p>But 45% of people admitted they felt more guilty about spending money shopping this year than they had in previous years, while 17% said they had lied to family and friends about the amount they had spent in sales in the past.</p>
<p>Half of people also admitted that they have items in their wardrobe which they bought in the sales but have never worn.</p>
<p>Jacky Brown, of Sheilas&#8217; Wheels, said: &#8220;The run-up to Christmas is an expensive time of year, so it&#8217;s no wonder people are so eager to rush out and spend-to-save in the January sales.</p>
<p>&#8220;There are amazing deals in the sales, however for every gem there&#8217;s often an unused and unworn bargain that ends up throwing money down the drain.&#8221;</p>
<p>Fly Research questioned 1,004 people during November.</p>
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