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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/01/shop-direct-sees-online-sales-boost.jpg"><img class="alignnone size-full" title="Shop Direct saw record online trading in the first week of December" src="http://londonglossy.com/wp-content/uploads/2011/01/min-shop-direct-sees-online-sales-boost.jpg" alt="Shop Direct saw record online trading in the first week of December"/></a></p>
<p>Littlewoods and Very parent company Shop Direct has said sales grew 5% over Christmas as snowed-in shoppers ordered from home and rushed to snap up winter warmers.</p>
<p>The home shopping giant, which also owns Woolworths.co.uk, said the snow and freezing conditions helped it in the run-up to Christmas, with record online trading in the first week of December as consumers shunned the high street.</p>
<p>The group also saw strong demand for cold weather clothing and shoes as it improved its sales in the six weeks to December 31.</p>
<p>Sales of knitwear soared 70%, while Shop Direct sold 40% more jackets and coats over the festive period.</p>
<p>Website sales saw double-digit growth, with 70% of the business now traded online, while overall orders peaked at 8,000 in one hour on its busiest day on December 6.</p>
<p>However, sales growth was marginally lower than the 6.3% rise seen the previous Christmas.</p>
<p>Shop Direct chief executive Mark Newton-Jones said: &#8220;We saw clothing and footwear do well, but did not see strong demand for the &#8216;big ticket&#8217; items &#8211; we did not see people bring forward purchases to beat the VAT rise&#8221;.</p>
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