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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/01/snow-cost-22m-in-sales-says-next.jpg"><img class="alignnone size-full" title="Fashion chain Next said the snow cost it £22 million in lost sales" src="http://londonglossy.com/wp-content/uploads/2011/01/min-snow-cost-22m-in-sales-says-next.jpg" alt="Fashion chain Next said the snow cost it £22 million in lost sales"/></a></p>
<p>Fashion chain Next has said the snow cost it £22 million in lost sales as customers stayed at home during the key Christmas trading period.</p>
<p>The retailer estimated that 2.2% of the season&#8217;s total sales were lost as a result of the snow, meaning like-for-like sales in its retail estate were down by 6.1% in the period between August and Christmas Eve.</p>
<p>While it also faced increased competitor discounting in the run-up to Christmas, Next said it remained on track to improve profits by as much as 10% in the year to the end of January.</p>
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