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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/02/tv-product-placement-logo-launched.jpg"><img class="alignnone size-full" title="This product placement logo must appear for three seconds at the start and end of TV programmes which have been paid to feature products" src="http://londonglossy.com/wp-content/uploads/2011/02/min-tv-product-placement-logo-launched.jpg" alt="This product placement logo must appear for three seconds at the start and end of TV programmes which have been paid to feature products"/></a></p>
<p>Television channels will broadcast a logo for three seconds at the start and end of programmes which have been paid to feature products.</p>
<p>Ofcom launched the logo, which will also appear after advertisement breaks, ahead of the introduction of product placement on February 28.</p>
<p>Channels will also run information films explaining the introduction of product placement and what the logo means.</p>
<p>Product placement will be allowed in films, dramas and documentaries, TV series, soaps, entertainment and sports shows.</p>
<p>It will be banned in all children&#8217;s and news programmes and in UK-produced current affairs, consumer affairs and religious programmes.</p>
<p>UK legislation bans tobacco, alcohol, gambling, foods or drinks that are high in fat, salt or sugar, medicines and baby milk being used in product placement.</p>
<p>Ofcom has also prohibited the paid-for placement of products and services that cannot be advertised on TV, such as weapons or escort agencies.</p>
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