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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/01/william-hill-reports-robust-growth.jpg"><img class="alignnone size-full" title="William Hill's retail turnover rose eight percent in the fourth quarter" src="http://londonglossy.com/wp-content/uploads/2011/01/min-william-hill-reports-robust-growth.jpg" alt="William Hill's retail turnover rose eight percent in the fourth quarter"/></a></p>
<p>Heavy snowfall and freezing temperatures last month failed to stop gamblers placing their bets as William Hill posted robust sales growth in its shops.</p>
<p>The company, which has more than 2,350 outlets in the UK and Ireland, said retail turnover grew by 4% in December and 8% in the fourth quarter despite the adverse weather &#8211; which led to 47% of scheduled UK horseracing meetings being cancelled and just one weekend of reduced football.</p>
<p>But the bookmaker said group revenues growth in the three months to December 28 was driven by online gambling and use of gaming machines in its shops.</p>
<p>William Hill said it expects full-year earnings to come in at the top end of expectations &#8211; with pre-exceptional underlying earnings of around £275 million, up from £258.6 million the previous year.</p>
<p>Shares in William Hill surged more than 12% after the update, which forecast net revenues growth of 7% for the group in the year to December 28.</p>
<p>William Hill online saw net revenues growth of 24% year-on-year, the bookmaker said, driven by strong sports betting, as well as online gaming such as casino and bingo.</p>
<p>The company has also expanded its mobile offering, with betting applications available through its website.</p>
<p>The group added that turnover for in-play betting &#8211; placing bets as an event or match is in progress &#8211; more than doubled over the year, spurred on by television adverts promoting the service.</p>
<p>Ralph Topping, chief executive of William Hill, said: &#8220;Overall, I&#8217;d class 2010 as a strong performance.</p>
<p>&#8220;We&#8217;re at the top end of market expectations on operating profit, we&#8217;ve transformed our trading operation, we&#8217;ve become a market leader in in-play football as we promised, we&#8217;re focusing on mobile over the next two years, and we&#8217;ve still got the best football and gaming offerings on the high street.&#8221;</p>
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