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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/02/bloomsbury-highlights-ebook-boom.jpg"><img class="alignnone size-full" title="Bloomsbury's said sales of the Harry Potter books were boosted by the recent film" src="http://londonglossy.com/wp-content/uploads/2011/02/min-bloomsbury-highlights-ebook-boom.jpg" alt="Bloomsbury's said sales of the Harry Potter books were boosted by the recent film"/></a></p>
<p>Publisher Bloomsbury has revealed its e-book sales grew eighteen fold in 2010, accounting for almost 10% of print sales as more customers downloaded titles to read on iPads and other handheld devices.</p>
<p>Bloomsbury said revenues of £90.7 million were up 4% in the year to December 31, while profits excluding one-off items lifted to £8.4 million from £7.7 million a year earlier.</p>
<p>Strong demand for Elizabeth Gilbert&#8217;s Eat, Pray, Love, which was turned into a movie starring Julia Roberts, and the Harry Potter books following the film release of Harry Potter and the Deathly Hallows helped Bloomsbury&#8217;s sales in the final quarter of the year.</p>
<p>Bloomsbury predicted that 2011 will be &#8220;the year of the e-book&#8221; as more titles become available for download, sales of handheld devices such as Amazon&#8217;s Kindle and Apple&#8217;s iPad grow rapidly, and the UK gains the kind of momentum seen in the United States, where e-books account for 15% of sales.</p>
<p>The trend was highlighted by the success of the 2010 Man Booker Prize winner Howard Jacobson&#8217;s The Finkler Question, which saw 42% of its US sales through e-books in its first month.</p>
<p>Chief executive Nigel Newton said: &#8220;Bloomsbury had an excellent year with a number of best-selling titles and particularly buoyant sales in the final quarter.</p>
<p>&#8220;We are also benefiting from our strong position in digital publishing which continues to experience exciting and unprecedented growth.&#8221;</p>
<p>Bloomsbury, which published nearly 1,800 e-books in 2010, was encouraged by industry figures showing that people with handheld devices buy more e-books than they bought paper books.</p>
<p>In the UK, revenues increased 6.5% to £62.7 million, helped by titles such as Hugh Fearnley-Whittingstall&#8217;s River Cottage Everyday, and the success of Public Library Online, which helps libraries offer online access to books.</p>
<p>Bloomsbury said the first two months of 2011 are &#8220;normally fairly quiet&#8221; but this year has seen &#8220;a lot of activity&#8221; as one of its new publications, Battle Hymn of the Tiger Mother, reached number three in the Sunday Times bestseller list.</p>
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