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		</div><p>EasyJet founder Sir Stelios Haji-Ioannou has opened a new low-cost food store selling items for 25p.<br />
The entrepreneur has launched easyFoodstore in Park Royal, north-west London, in an attempt to cash in on the very cheapest end of the grocery market.</p>
<p>The store is selling a “limited and basic range” of items for 25p each as an introductory offer throughout February under the slogan: “No expensive brands. Just food honestly priced.”</p>
<p>The store will sell a range of grocery items including pasta, biscuits and beans – but the list of initial products does not include fresh meat, fruit or vegetables.</p>
<p>Sir Stelios, who has run food initiatives through a charitable organisation in Greece and Cyprus, said: “This is another way the easy brand can serve the less well-off.</p>
<p>“Given my experience in distributing food for free in Greece and Cyprus, this is a more commercial attempt to sell basic food for 25p per item to those unwaged or low-waged living around Park Royal.”</p>
<p>The pilot store is the latest entry in a fiercely competitive grocery market, with discounters Aldi and Lidl posing challenges for the traditional “big four” of Tesco, Asda, Sainsbury’s and Morrisons.</p>
<p>Retail figures show the market is becoming increasingly polarised with the strongest sales gains coming at the top and bottom ends – with the likes of Waitrose doing well on one side and Aldi and Lidl on the other.</p>
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You can be sure what kind of food he will be selling. Nothing both plastic, real GMO and welcome all types of cancers!
I think so too, mass gmo exercise on the way.