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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2010/11/holiday-brand-pontins-hits-trouble.jpg"><a href="http://londonglossy.com/wp-content/uploads/2010/11/Main-News-10-1.jpg"><img class="alignnone size-full wp-image-617" title="Churchill becomes a Blue Coat" src="http://londonglossy.com/wp-content/uploads/2010/11/Main-News-10-1.jpg" alt="" width="200" height="200" /></a><br />
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<p>There are fears for the future of one of Britain&#8217;s most iconic holiday brands after Pontin&#8217;s was put into administration.</p>
<p>In a surprise move, advisory firm KPMG was appointed administrator to the holiday company, which employs 850 staff in the UK.</p>
<p>No redundancies have been made and all five sites &#8211; Brean Sands in Somerset, Camber Sands, Sussex, Pakefield, Suffolk, Prestatyn Sands in Wales and Southport, Merseyside &#8211; will continue to cater for customers as normal.</p>
<p>KPMG said it is optimistic of finding a buyer and hopes the Pontin&#8217;s name would live on. The business was started in 1946 by Fred Pontin and at one point had 30 holiday parks.</p>
<p>A spokeswoman for KPMG said the company had run out of cash because bookings had fallen drastically in the past year.</p>
<p>Pontin&#8217;s slide into administration has come as a surprise as many UK holiday companies have benefited in recent years from more people taking trips in Britain rather than abroad because of the weak pound.</p>
<p>The administrator plans to appoint an &#8220;experienced leisure operator&#8221; to help it run the company until a buyer can be found, and has pledged to honour all reservations.</p>
<p>Bob Atkinson, a travel expert at TravelSupermarket.com, said he is &#8220;amazed&#8221; Pontin&#8217;s has gone into administration, describing it as &#8220;an iconic British brand and a stalwart of the British holiday industry&#8221;.</p>
<p>He said: &#8220;If Pontin&#8217;s were to close down it would remove a significant number of competitively-priced short breaks from the more economic end of the market.&#8221;</p>
<p>Mr Atkinson said it was difficult to speculate as to the cause of Pontin&#8217;s entering into administration, but added that competition outside of the peak season may have damaged the company.</p>
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