Pizza firm Domino’s has revealed full-year profits will beat City expectations after hit shows like The X Factor kept customers glued to their seats at home and ensured an end-of-year boost for deliveries.
The company said popular Saturday night TV shows, such as Strictly Come Dancing, helped lift sales by 10.3% on a like-for-like basis in the 13 weeks to December 26 as more consumers stayed in and ordered pizza.
Heavy snowfall and freezing temperatures in December was also a mixed blessing as people stayed warm indoors and ordered food, but occasionally the conditions hindered deliveries, the firm said.
The company, which has 665 mostly franchised stores in the UK, recorded sales of £132.5 million in the fourth quarter, and £485.3 million for the year.
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