Oprah Winfrey’s network has begun with new enthusiasm by the queen of daytime TV for her much-anticipated cable-channel venture.
The Oprah Winfrey Network, or OWN for short, launched on Saturday with a one-hour preview special hosted by Winfrey.
She provided a hearty wrap-up of the live-your-best-life fare she will curate across the network’s schedule.
A joint venture between Winfrey’s Harpo and Discovery Communication, OWN is replacing the Discovery Health network. It will initially be available in more than 80 million homes.
The start-up cost for the network, which was originally announced three years ago, has ballooned to a reported 189 million (£122 million).
In June, Winfrey ends her hugely successful weekday syndicated talk show after 25 years.
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