Fresh efforts to tackle scam ads across Facebook are being introduced in the UK today following action taken by Martin Lewis.
The social media giant is releasing a scam ads reporting tool, with a specially trained team investigating alerts raised by users, reviewing reports and taking down violating posts to clamp down on potentially misleading adverts.
Trends of scam adverts will also be analysed to help enforcement.
Scam adverts often use fake celebrity images or endorsements to dupe people into buying false products and services, such as bitcoin trading schemes and diet pills.
Consumer champion Mr Lewis dropped a lawsuit against Facebook in January after the social network agreed to create a reporting tool and donate £3 million to Citizens Advice for an anti-scam project.
The dedicated online scams service from Citizens Advice, called Scams Action, will give one-to-one support to those who are worried they have been scammed.