The Green Hornet is buzzing away with the top spot at the US weekend box office.
The tongue-in-cheek superhero film starring Seth Rogen as a playboy-turned-crimefighter earned 34 million dollars during its opening weekend, according to studio estimates.
Sony Screen Gems’ Green Hornet, which was directed by indie auteur Michel Gondry, shot down Paramount’s True Grit, the Western that reigned supreme the previous weekend.
“As we moved down the road, it got a lot of love, the love that it deserved,” said Rory Bruer, Sony’s president of worldwide distribution. “I think everything worked really well for the film: the timing, the release date, the marketing, and, most importantly, the film itself. It all gelled in a terrific way. We’re very pleased with the results.”
The weekend’s other major new release, Universal’s The Dilemma, opened in the number two spot. The comedy starring Vince Vaughn and Kevin James earned 17.4 million dollars.
Hollywood’s overall revenues continued to slump, with ticket sales down 25% compared to the same period last year, when the sci-fi epic Avatar continued to dominate at the box office with 42.7 million dollars. Attendance was also down by 27%.
Potential Oscar contenders True Grit, The King’s Speech and Black Swan respectively followed behind Green Hornet and The Dilemma.