Lego builds up €850m net profit as sales soar

Lego store London

Danish toy company Lego has said it saw sales soar by 36 per cent, revenue grow by 46 per cent to 23 billion kroner (€3.1 billion) and net profit go up 140 per cent to 6.3 billion kroner (€850 million) during the first half of 2021.

“I am super happy with this result,” chief executive Niels Christiansen said. “We have seen a giant leap.”

He called it “a unique and strong result”.

In its earning report, the privately held group saw its operating profit more than double — up 104 per cent to 8 billion kroner compared to the same period a year ago — despite significant investments in long-term initiatives.

The operating profit for the six months that ended June 30th also was offset by increased freight and raw material costs.

Mr Christiansen said Lego benefited from fewer Covid-19-related restrictions compared with 2020 as factories operated uninterrupted and most retail stores reopened.

He noted that, during the pandemic, “our competitors had the same challenges as us. Our good result comes as a consequence of a long-term strategy”.

All market groups delivered double-digit consumer sales growth.

Headquartered in Billund, western Denmark, Lego produces in Mexico for its American markets and in China for its Asian market.

The production for Europe comes from factories in the Czech Republic and in Denmark.

Looking ahead, Mr Christiansen said “we continue to see strong demand for our products”.

“We expect top-line growth to stabilise to more sustainable levels as people return to pre-pandemic spending patterns,” he said.

“This trend, combined with our plans to accelerate re-investments into the future of the business, is expected to result in more normalised profit levels moving forward.”

Lego was founded in 1932 by Ole Kirk Kristiansen and its name is derived from the two Danish words LEg GOdt, which mean “Play Well”.

The brand name was created without knowing that the word lego in Latin means “I assemble”.

Lego does not publish quarterly reports.

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