Microsoft has raised prices on a raft of products including laptops and tablets by as much as 15% in direct response to the collapse in the pound following the Brexit vote.
It is the latest price increase to hit headlines this week after audio firm Sonos revealed that it was raising prices in the UK by up to 25%.
A Microsoft spokesperson said: “In response to a recent review we are adjusting the British pound prices of some of our hardware and consumer software in order to align to market dynamics.”
The tech giant’s Surface Book will now cost consumers £1,449, up £150 or 11.5%. A top-of-the-range Surface Book will now cost £400 more.
The company said the final prices of products sold through third parties would be determined by those outlets.
Those price changes came into effect on Wednesday and at a difficult time for consumers.
It comes just months after Microsoft announced it would raise the cost of software services for businesses in the UK by as much as 22% as a result of currency fluctuations.
A number of companies have introduced price hikes in a bid to compensate for the drop in the pound, which is trading 16% lower against the US dollar and over 10% versus the euro since the Brexit vote.
A weaker pound means import costs for many businesses have soared, which will be passed on to consumers.
Audio firm Sonos jacked up prices in the UK by up to 25%, bumping the Sonos Play:1 speaker from £169 to £199, the Play:3 from £259 to £299 and the Play:5 from £429 to £499.
Meanwhile, Apple confirmed it earlier this year that it would be raising the download prices in its App Store in the UK by 25%.
But it is not just tech consumers that are feeling the bite.
Vauxhall cars owner General Motors (GM) said in October that it had to raise UK car prices by 2.5% after the EU referendum result caused the British car industry to hit a “speed bump”.
KEYWORDS: microsoft, brexit, price increases