Rihanna launches perfume in LA

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Rihanna launched her new perfume in Los Angeles

Rihanna took her ethos of ‘celebrating individuality’ to the extreme as she left fans waiting for hours at a public appearance to promote her perfume in LA.

Hundreds of the star’s biggest fans groaned as they were told about delays to the singer’s autograph signing at Macy’s in Lakewood, which appeared to be hampered by poor weather and bad traffic.

When the 23-year-old Umbrella singer eventually arrived, she appeared chirpy and full of energy as she emerged to screaming crowds which packed out the department store.

Wearing a gold and cream mini-skirt paired with a matching long-sleeved crop top the young star danced along to her own music and hugged fans who joined her on stage for photos to promote her fragrance Reb’l Fleur.

“This fragrance is about my passion for individuality – being expressive and empowering, yes, but also emotional and intriguing. I wear my fragrance, I don’t let it wear me,” Rihanna said.

“I believe a woman should dare to be different – willing to live her life for herself and not for other people,” she added.

The Barbadian singer’s scent includes hints of red berries, plum, peach, Hawaiian hibiscus flower, coconut water, amber and musk.

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