Sale saves Pontin's holiday brand

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Pontin's has been sold to the Britannia Hotel Group

The future of holiday camp brand Pontin’s has been secured after administrators announced its sale in a move which will safeguard the jobs of all 850 staff.

The holiday company, which called in administrators KPMG in November, has been sold to the Britannia Hotel Group, which owns the famous Adelphi hotel in Liverpool.

Alex Langsam, owner of Britannia, said: “The prospects for Pontin’s are very exciting. Our plans will take shape without delay as we look towards developing a bright future whilst retaining the best traditions of the past. Pontin’s will remain a national treasure, to be enjoyed by generations to come.”

All five sites – at Brean Sands in Somerset, Camber Sands in Sussex, Pakefield in Suffolk, Prestatyn Sands in Denbyshire and Southport in Merseyside – have continued to run as normal while KPMG hunted for a buyer.

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