Sales of Gossard lingerie have soared by 65% in the past year thanks to a recent craze for racy Burlesque fashion and dancing, according to press reports.
Thousands of women have taken up the exotic dance in recent months and the craze is set to gather pace following this month’s launch of the movie Burlesque starring Christina Aguilera, according to the Daily Mail.
Gossard managing director Tony Jarvis told the newspaper: “There is most definitely a rise of interest in old-school glamour in lingerie with a modern twist which is encapsulated in this revival.
“Suspenders have always sold well, but the recent demand from women of all ages has been phenomenal.”
Gossard said its three types of suspenders account for 15% of the company’s sales.
Last time there was such demand for suspender belts was in 1990, when Madonna wore one with Jean Paul Gaultier’s famous cone bra and corset during her Blond Ambition world tour, he told the newspaper.
Burlesque has its roots in 19th century London, and by the early 20th century had morphed into a populist blend of comedy, theatre and striptease.
Gossard was not available to comment.