Supermarkets should stop displaying alcohol next to everyday items such as bread and milk, health campaigners have said.
Stores are “overflowing” with discounted alcohol, according to Alcohol Concern, which is urging supermarkets and off-licenses to display drink in only one part of their shops.
Research for the charity in December found supermarkets including Sainsbury’s, Tesco, Morrisons and Asda placing alcohol displays throughout their stores.
Experts at Alcohol Concern said England should follow examples set in Scotland and supported by the Welsh Assembly Government to restrict the places where alcohol can be seen.
A survey of 1,000 shoppers found that 70% backed the idea of alcohol being confined to a single area within a store.
Other research suggests sales of alcohol from supermarkets and off-licences are rising and now account for nearly half of all alcohol sold.
Alcohol Concern wants a 50p per unit minimum introduced to stop the “deep discounting of alcohol by supermarkets”.
British Retail Consortium food director Andrew Opie said: “This is a very small-scale survey, looking at just four stores in a single UK city.
“Supermarkets are the most responsible sellers of alcohol. They enforce Challenge 25 to prevent under-age sales, display ‘Know Your Limits’ unit labelling and provide funding for the Drink Aware campaign.”